So by now you should have chosen what niche you want to operate in.
If you haven’t decided yet, check out this post on niche selection.
This post will however talk about how to select the keywords you want to rank for after you have decided upon a website topic.
Before we get in to the meat and potatoes of this article, i advise you to make a Word document or something like that before you start any website in a new niche. Use this document to write down all of your keyword research ideas.
If you do a good job of this, it will help you stay on track any time you experience any resistance or uncertainty about what you should be doing.
Anyway, lets get started.
The Different Types Of Keyword
In the following post, i am going to use online bingo as an example, reason being, i have lots of bingo sites and i know the niche quite well.
Anyway, whenever i attack a new niche, i look for the following types of keywords:
- Product Keywords: In the bingo niche these happen to be the names of different bingo sites and brands within the niche. An example of this would be “Foxy Bingo”, one of the largest bingo websites around. In most niches there are hundreds, if not thousands of different product or services keywords. You can make money by creating pages about these products or services in the form of reviews or information pages. Depending on what niche you operate in, the products or services will be different. They could be info products from sites like Clickbank. They could be real physical products from sites like Amazon. I like to call this strategy “brand leaching”, basically you will make money by showing up in Google for someone elses product or service. You will try to either convert them to a sale of that product or get them to purchase another product on your site. The good thing about this traffic is that it is usually pre-qualified traffic and you do not have to be very good at selling in order to get a sale. Often you need to go for the soft sell, provide them with information and gently guide them in the direction of buying the product.
- Information Keywords: Depending on what type of niche you are entering there will be few or lots of these types of queries. The internet marketing and website building niche is full of these kinds of queries. This is simply because there are so many people looking to learn information about certain topics. Other niches do not have these kind of queries much. Queries can range from head queries to longtail queries and competition can obviously vary. Searcher intent for information queries is normally not to buy something, so the value of this traffic is often less than product keywords.
- Generic Keywords: Generic keywords to me are keywords that aren’t as laser focused by still have some kind of transactional value. An example of this in the bingo niche would be “new bingo sites”. This keyword still has commercial intent and is valuable, that being said it is not a product/service keyword. These keywords can range from huge trophy keywords to somewhat longer keywords.
There are other types of queries but what they essentially boil down to is searcher intent. The most valuable keywords are transactional keywords. These are basically people considering making a purchase.
Think about it, what is more valuable to a webmaster:
- “Product name review”.
- “Change font color html”.
- “WordPress themes for business”.
The first and the last of the three keywords are definitely the most valuable. The first one is someone searching for information about a certain product. You need to give them that information and guide them in the direction of making a purchase.
The last keyword is not so laser targeted to an individual product, however it does have high commercial intent so it is definitely valuable. Whats more about this type of keyword, is that you can tailor what answer you provide to your customers. Essentially you can sell them whatever you want as long as it meets the users query intent.
Lastly, the middle phrase is the least valuable. This is a somewhat longtail, informational query. Is this valuable? Not on it’s own. However, building hundreds of pages like this that answer user queries can get you quite a mass of traffic. If you have methods in place of capturing your visitors, for example e-mail opt-ins, Facebook Fan Pages etc, then you will be able to build your audience and sell them something related down the road.
How To Develop Your Keyword Strategy
Whenever i attack a niche i start to ask myself these questions, doing so will unravel some keywords you can go after to target. Forget about search volume and competition right now, start by using your brain, not a keyword tool.
Commercial Intent Keyword Questions
- What products and services do visitors in my niche buy? Are they physical products? Books? Training programs? Software packages? Subscription services? etc.
- What keywords do people type other than the products/services themselves when looking to make a purchase?
- What problems do people have in my niche? For example “How to stop panic attacks” blurs the line between information and commercial keywords. For example, this person likely has a problem and is searching for information. Provide them a product though that solves this problem, then “informational traffic” can be turned in to sales.
- What questions do visitors in my niche ask?
- What problems do visitors in my niche have?
- Who are the well known people within my niche?
- Who are the famous people in your niche? (Many of these have high search volumes)
- What are the slang words that people use in your niche?
- Do people make searches with file extensions? (E.G “Book name PDF”)
Finding Uncompetitive Keywords
The secret to finding uncompetitive keywords is drilling down and doing your own due diligence.
Remember, user intent is very important, an information search that brings you 100 visitors a day could make you less money long-term that a highly transactional search that brings you in 100 visitors a month.
Not all traffic is created equal.
In future posts i will teach you how to analyse your competition and determine how hard something will be to rank for.
That being said, the biggest keyword tip i can give you is to: Go after lots of low volume, uncompetitive, transactional keywords. If you are in a niche with 1000 products people buy from time to time, you know what, there is going to be no substitute to putting in the hours, creating 1000 pages of high quality information that satisfies user intent.
You would be surprised how easy it is to rank for many of these un-competitive products or services with basic on-page SEO.
Couple that with implementing a strategy that answers the questions that visitors in your niche have. You will start to build up a comprehensive site.
This is not a glamorous sell. This is hard work, but you know what. One of the most important lessons in business i have learn is:
How To Be Succesful
“In Order To Be Successful You Have To Be Willing To Do What Others Are Not”
Let that sink in. It is so incredibly important.
If you take anything from this article, it will be that there is no magic keyword strategy. The niches i compete in, i know all of the keywords that make money, so do my competitors.
One of my websites i made when i started out, i hand wrote over 300 reviews. Many of my competitors were not willing to put in this work and i started picking up tonnes of valuable long-tail traffic. A sale here, a sale there. It started to add up.
Once the money started coming in, i reinvested all of that money back in to my sites. Either by creating new sites, purchasing links or buying more high quality content that would make me more money.
This is how anyone can go from making $1000 a month to $10’000 a month easily. You just have to scale up and reinvest your money.
This strategy works and it will work forever.
If you are new to the internet marketing game. You either have to be willing to invest money, or you have to be willing to put in a lot of work. Work that other people are not willing to do.
There is no push button substitute. I am sorry, but the warrior forum lied to you.
So yeah, i hope you enjoyed this post. I hope you have a little more of an idea now about what it takes to build a 5-figure a month content website.
It’s not glamorous and it doesn’t sell a $37 WSO. I am going to say this in the nicest way possible.
You need to get off your butt and start doing the work.