The Ultimate Guide To Link Building

Link BuildingIn this guide I will tell you exactly how to build links so that you can get more traffic from Google and more importantly, make your business more money online.

Chances are you know the value of links.

Links make up the largest ranking factor in the Google algorithm.  Period.

Since Google first came on to the scene links have been the bedrock of their ranking algorithm. Not much has changed. They count just as much as they did back then. The only difference now is that you have to be a lot smarter about the way you acquire them.

Having enough of the right type of links can be the difference between ranking number 1 or not ranking at all.

The link building tactics I am going to show you will give you incredible results and allow you to get more traffic from Google.

What makes me qualified to provide link building coaching? Well I have been making money online for the past 10 years. Over this time I have made hundreds of thousands of dollars from content sites.

I have failed in every way imaginable, so i definitely know the pitfalls you have to avoid. I have also had my fair share of successes along the way.

Link building has been a crucial part of my success and in the following guide I will be telling you my exact link building strategy I use to rank for keywords that get as many as 500’000 searches a month in the online gambling industry (Super duper competitive keywords).

So if you are ready to get more traffic from Google and make more money online, just follow this guide.

All I need from you is a solid commitment to act on the information provided in this guide. Otherwise both mine and your effort is wasted.

Don’t be fooled by the price tag, although this guide is free, it’s incredibly valuable and contains the information needed to solve one piece of the internet marketing puzzle.

Good education on its own is not power. Applied education is power. So to get the most out of this guide, please make sure you take steps to actually implementing the advice given.

But first I want to talk about strategy. Strategy is incredibly important when it comes to link building. All the tactics in the world will not get you the results you want. You need a clear overall strategy, which is based on long-term sustainable growth and continuous results.

With a clear strategy comes clarity. With clarity comes massive action.

My SEO strategy is a simple one and it’s worked over the last 10 years with little change. Want to hear it?

  • Content.
  • Links.

That’s it folks! I provide masses of valuable content to the marketplace and I market it by getting links.

I know one thing is guaranteed. The more content and links I build, the more money I make.

The amount of content i put out and the amount of links i get is definitely the most correlated thing with revenue in my business.

Strip everything to its core. That is all that SEO comes down to. Content + Links.

Now enough, of the 50’000 foot view. Let’s get started with link building.

White vs Black vs Grey Hat Links

One thing that sets me apart from other SEO’s is that I have tested everything. I’m the guy who has the 1000 page white hat authority site, plus the guy who also registered EMD domains and spammed the hell out of them with blog network links and automated tools.

The only thing I haven’t engaged in is pure black hat tactics like hacking sites, simply because it’s illegal.

I think one of the main things an internet marketer needs to put in to consideration is the long-term viability of any strategy. Being able to delay gratification and work towards a long term goal instead of looking for a short term fix is incredibly important in anything, it is especially important in SEO.

It is essential that you get a big picture view of SEO and what you are trying to accomplish.

In short, the grey-hat, link spamming tactics I have used are great in the short run, but aren’t a great way to build a long term business. Your sites will suffer penalties. It will be a churn and burn strategy where you need to continuously bring out new sites to maintain or grow income.

I still make several thousand dollars a month with this strategy (So it’s definitely possible to make money).

That being said, I advise all of my visitors not to engage in these tactics. Granted in very competitive industries these tactics are rife, I argue that in the long term, 5 years from now, the work you do now spamming and aggressively ranking sites will not provide any long term value.

However, if you are going to engage in these tactics, be aware that they are short term and do not use them on large sites that you have invested lots of time and money building up.

Being able to look at the long term implications of any strategy is crucial. Also seeing the potential downside of any strategy is necessary.

If you want to go for a high risk, high reward strategy, by all means go for it. I don’t think it’s an ethical decision. I think it should just be a risk vs. reward decision. Just don’t come complaining to me when you lose 10 of your sites and $2000 a month worth of income.

For that reason I like to implement a white/grey hat strategy. In some niches you may be able to get away with a pure white hat strategy (Not violating the Google guidelines one bit), but in most cases, to get the best results you will want to operate in the grey areas.

My aim now is to tell you the areas of link building that provide the largest potential benefits for increased rankings, with the lowest amount of risk.

Minimizing Risk When Link Building

The main reason why people get penalized when building links are:

  • Anchor text penalties: You get too many links with commercial or keyword related anchor texts. Exactly where the threshold is, I am not exactly sure. I think keeping your main keyword as being less than 10-20% of your total links keeps you in the safe zone. The more diversified your anchor text links are, the better.
  • Unnatural links penalties: You get too many links from bad neighbourhoods (Spammy blog comments, blog networks that have been flagged, links from pages related to pornography, Viagra, gambling etc).
  • Lack of topical links: It’s possible to get penalized if you have too many links from domains that are not related to your site.
  • Link Velocity: If you get a large amount of low quality links over a small period of time, this can cause websites to get penalized or sandboxed in the case of new sites.
  • Blogroll/footer/site wide links: If you have too many links from the “boiler plate” sections of a website you can get penalized.

For this reason I recommend the following tactics:

  • Pillowing: Pillowing is the process of building links with a wide variety of anchor texts. People often think that Google is an all-seeing computer God. That is not the case; it is simply a computer algorithm. You can avoid a lot of Google penalties by building large quantities of links with a diverse selection of anchors. I would concentrate on URL related anchors (, brand related anchors (Your Site Name), and generic keyword anchors (Click here, Read more etc).
  • High Trust and Authority Links: In the next section I will be talking about how not all links are created equal. A couple of very high quality links from relevant domains will do wonders for your rankings and provide you with trust to avoid penalties.
  • Consistency: Nothing screams spam like a spike in low quality links. Google has algorithms to tell the difference between when something goes viral and when something is being spammed to death.  Good link building is consistent in nature.

Not All Links are Created Equal

The first thing you need to know about building links is that not all links are created equal. One good link could be worth several thousand low quality links.

The two main factors that make up a good link are:

  • Domain and page relevancy.
  • PageRank/authority of the linking page.

The holy grail of links would be a link from an authoritative, high PageRank niche relevant page, on a high PageRank niche relevant domain, containing the exact anchor text you want to rank for, within a blog post or article.

When starting a website you want to get as many links of this kind as possible (Whilst varying anchor text).

Personally I work in the iGaming space (Gambling, casinos, poker and other “shady” stuff like that). In this industry you basically have to buy these links, and they are not cheap.

How to Spot High Quality Links

I use a number of different metrics to spot high quality link sources from low quality link sources.

These are the metrics I use:

  • Domain topic: Browse the website, is it related to my site? Is it in the same industry? Does it look like a good site? Does it have good content?
  • Toolbar PageRank: Use the Google toolbar to check the PageRank of the page.
  • SEOMoz Authority: Use open site explorer (Free tool) to see the domain and page authority of a site. This tool is free. As a rule of thumb, pages/domains with an authority of 35+ are what I would consider decent value providing links. The Holy Grail links I talk about though are links from PA/DA of 50+ and a PageRank of 4+.

Below is a list of ways that you can get high PageRank, relevant links:

High Quality Content

If you are in a niche that is not as competitive as gambling, chances are there are a linkerati. The linkerati are what I call a selection of people who wield link power within a niche. These can be hobby site owners, bloggers, journalists or business owners.

If you solve a problem that your visitors have, or provide exceptional value with your content, chances are people will be willing to link to it.

If your content is remarkable you should get links without doing any active link building.

This is called content marketing. Now I understand this is called “The ultimate guide to link building” and creating content isn’t exactly link building. However I wouldn’t feel comfortable putting out this guide without writing a decent amount on content marketing.

If you are going to do this half heartedly, there is no point whatsoever because if your content isn’t remarkable you will not get free links. That being said, if you want to throw yourself in to this fully, I suggest you do detailed research in to your niche market and figure out:

  • What are your audience’s biggest problems?
  • How can you best solve these problems?
  • What is the largest value adding contribution you can give to the market?
  • What does your audience crave an answer to?
  • What are your visitor’s biggest fears?
  • What are your audience’s biggest wants and needs?

When you figure these things out, you will be in a better position to provide real value to your audience and get natural links over time.

Now I am not going to say that you can’t make money online without doing these things. It just makes things a lot easier. Aside from link building, doing the above will help you develop a USP (Unique selling proposition) and convert visitors better/provide real tangible value to the marketplace.

I must note that these links won’t come overnight. Often they will take many years. I do however feel this tactic is incredibly important.

Content is basically an asset on the web. Good content is timeless. It attracts links. It provides value.  It makes people subscribe to your e-mail list and makes them convert in to customers. It gets you extra traffic through likes, tweets and word of mouth. In short, if you are not convinced about creating high quality content for SEO reasons, do so for business reasons.

Asides from that, Google is clearly heading in the direction of rewarding high quality content. They are collecting data via various sources (Chrome browser, Google toolbar, Analytics, SERP CTR etc) and in the future will use this to decide whether users respond well to your content or do not.

If they don’t, don’t expect to rank.

The role of an SEO has been seriously upgraded from just link building. You need to provide pages that perform will with users because this is the clear direction Google is going. Conversely links in general will become slightly less important in the long run.

The writing is on the wall. Poorly performing pages will be gone. Panda was Google’s first attempt at this. Future attempts will only get more successful at weeding out poorly performing pages.

Creating a great library of evergreen, high quality content is one of the best ways you can future proof your SEO.

Some ideas of content that will get you natural links include:

  • “The Ultimate Guide to [insert topic]”.
  • Unique tools that your audience will find valuable. This is known as widget bait.
  • Infographics: Creating an image that will be shared and linked to. Have an embed code for it.
  • Interview an expert and ask for them to link to it.
  • Compare multiple products and provide solutions that help your audience.
  • Unique research: Create product reviews or unique research that provides value adding information other websites or affiliates do not have.

Greasing the Wheels – Buying Links

The single easiest way to get links from high PageRank, high authority pages is to buy them.

Things I have done in the past are:

  • Paid sidebar (Blogroll) links.
  • Paid reviews.
  • Paid links contextually integrated in to blog posts or articles.
  • Building your own high PageRank blog network.

Links you will want to avoid on high PageRank pages are footer links. These have been spammed to death (By template sponsorship) and are mass devalued nowadays. Buying these will not only waste your money, they could get you penalized also.

Ways to find these links include:

  • Reverse engineering your competitor’s backlinks: Use backlink checker tools such as Open Site Explorer, Ahrefs or Majestic SEO to see the backlinks of your competitors. Start by buying the most powerful relevant backlinks. Also, just seeing what backlinks the highest ranking pages in your niche have, goes a long way to finding out what works. So study their links and attempt to get the same (or similar) links.
  • Find related blogs: Do searches within your niche in Google like “Niche name + Blog”. Find all the people within your industry with blogs and figure out what it would take for them to link to your site. In some cases, the sites will be run by hobby bloggers and they would be happy to link to your site because it provides something people in your industry are interested in. Other times you will have to grease the wheels and provide payment for the link. The key though is finding a win-win situation that will allow you to get a link on these websites.
  • Find somewhat related sites: As some of you know, I operate in the online bingo niche. Getting links from bingo related websites is somewhat hard because most of the sites on the internet are my direct competitors and they will not link to me for any reasonable price. To get around this I started getting links from somewhat related pages. For example, online flash games can be considered related. Other related links come from other gambling related sites, or links from “mom blogs” which are the primary audience of my niche.
  • Build a blog network: It’s possible to build your own private blog network. Basically my strategy involves buying expired domains with a high PageRank and re-purposing them as niche relevant blogs. I will cover this strategy in detail at a later point, but for now, just know that it is an incredibly effective way to rank for tough search terms.

I would generally avoid buying links on homepage blog networks. These are basically high PR links from unrelated pages. A popular network right now is Sape (A Russian network). These networks are generally on Google’s radar and if caught you will not only lose all your increased rankings, but potentially lose your site from the index.

These networks do work however, so again, it is kind of a risk vs. reward proposition. Personally I would never point these links at a site with more than 20 pages of hand crafted high quality content. Because in the long run, I know these sites are going to get penalized.

Generally speaking, if you purchase a handful of high quality links, from high quality sites, on pages that don’t look like paid links (Generally go for contextual links within blog posts), the chances of you getting a penalty are slim to none.

Press Releases

There is no point doing press releases if you do not have anything special to offer. Most of the sites that syndicate press releases automatically provide absolutely trashy links that will get devalued (Even if they do appear authoritative).

That being said, how much would the value of a link from the BBC, the Huffington Post or the Guardian be worth? In some cases, the value of such links is worth several thousand dollars and countless more in terms of traffic and endorsement leverage (It’s very valuable to say you have been featured in a big publication).

Press releases should communicate the unique value you offer the marketplace.

Apart from press releases you can also try and get media coverage by getting in contact with editors of online publications.

You do however need to look at it from their perspective, what would be a win-win for both of you? How do you help them? You really need to look at it from this side instead of how they can help you.

Popular press release syndication services include PR Web. Check out the marketplace section on several SEO forums to find better deals for mass press release distribution.

Guest Posting and Joint Ventures

A lot of people do guest posting for link building purposes. I argue that this is the wrong way to look at it. If you can figure out a way to getting your content on an authority site/blog within your niche, the benefits of such go way further than the link value. These are:

  • Ability to use the endorsement as social proof (Put the logo of the well known site on your blog).
  • Ability to get targeted traffic and turn people on to your brand.

In order to get placement on these sites you need to do whatever possible. You need to look at it from the site owner’s perspective. What can you offer them? What benefits them and their audience?

Often this is providing incredible value. If you just want to throw up a 500 or even 1000 word generic guest post that says nothing unique, provides no valuable insight etc, what is in it for them?

Arguably, you want to be using your absolute best content for this purpose because you are introducing new people to your brand. They need to be wowed by what you have to offer. Creating remarkable content is your best strategy.

You need to think a little bit out of the box in terms of getting an industry maven to allow you to guest post on their website or provide a link to your content via their social media profiles. Ways to do this include:

  • Strategic partnerships: You promote me, I promote you. Look for win-win opportunities. If you sell a product, give them all the upside (100% of sales) and you make money on the backend. Quite simply, make them an irresistible offer.
  • Grease the wheels: Nothing speaks louder than money.
  • Providing insane value: If you craft a 5000 word ultimate guide on something related to your mavens blog. Chances are you are adding something of value to his business. All blogs need content. Remarkable content speaks for itself.
  • Relationship building and ego bait: You will get much more success if your offer isn’t cold. If you comment on their blog, re-tweet their stuff and generally participate in their community you will generally get a warmer response than a cold email. Always be sincere and quick to praise. Everybody likes to be told they are doing a good job.
  • Ego Bait 2: Build “top lists” or best lists and feature some well known folks in your industry. Then reach out to them and ask them if they would be interested in linking to the post from their Twitter, Facebook or blog. Sometimes you will get a bite, and even if you don’t, you have still created an awesome piece of content for your site. In my niche I have seen this done with awards. Many of the sites that win awards link back to the site that gave them the award.
  • Ego Bait 3: Interview someone influential in your niche. Chances are they will promote the post on their Facebook, Twitter, Email list or Blog.

A great way to find sites to guest post on is search your competitor’s bylines in Google and look for all the posts they have done.

Link Exchanges and Partnerships

Link exchanges and partnerships provide some link value. Reciprocal links have been devalued slightly. But if you have a massive authority site, it definitely helps if you can get links from other similar sites.

If your site is new, you will struggled to develop these partnerships, simply because you have less to offer than you have to gain.

Generally speaking, if you run a blog, there is a lot of value in developing relationships and contacts with people with similar size blogs and doing guest posts/linking to each other’s posts sometimes from within your posts.

Most niches will have up and coming bloggers. You won’t be able to develop relationships with bloggers who are on the A-list straight away.

Start with people who are trying to accomplish what you are doing and are slightly further down the road than you.

A-list bloggers will have dozens of webmasters on their d*ck all of the time trying to get partnerships. Someone who is a c-list blogger will feel extremely flattered if you reach out to them and they are more likely to form a partnership/help you out.

If you own multiple sites, it could be beneficial to do 3-way linking because reciprocal linking is algorithmically devalued. This is simply you linking to one of their other sites from your main site, and then they link to one of your other sites from their main site.

Chapter 1 Summary

Now we have finished the first chapter, I just want to summarize and clarify some details so that you get the absolute maximum value from this.

I cannot stress this enough – high quality, niche relevant links are the most valuable links you can get.

PageRank and relevance is still the key to ranking in Google.

Being able to think outside the box helps loads when trying to get these. The main ways to get them are:

  • Buying them: Do so intelligently, hand select the best sites, try to get contextual links, buy niche relevant links only.
  • Get them free: Do so by creating remarkable, value adding content. Do something notable, get press, be awesome. Do real company shit, not just link spam. E-mail hobby site owners, journalists and bloggers, ask for free links.
  • Guest post/joint venture: Solicit them. Provide something of value to the site you want to guest post on. This could be money. This could be awesome content. Cultivate relationships and look for mutually beneficial agreements.
  • Trade them: Build relationships and provide link love to each other’s sites.

Hopefully you can see the full power of content marketing, relationship building and good old fashioned bribing. Remember, the above types of links are the most valuable, so you should spend the bulk of your time trying to acquire these links. Apart from just link value, many of the above tactics will get your business increased targeted traffic, provide you with valuable endorsements and just generally help your business in general

Chapter 2 – The Ultimate List Of Links

In the following chapter I will talk about ways to build links to your website easily. I will go in to detail the perceived value of such links, the risks associated with these links and how to best acquire these links. These are commonly the link is will build when I talk about “pillowing”. But first, here are a quick summary:

  • Link directory links: You submit your link to the directory (You may have to pay a listing fee) and then the link directory owner reviews your site and approves/denies your submission.
  • Article directory links: You write a unique article (Or spun article, more on this later) and submit it to article directories. The owner then reviews your article and if it is deemed suitable will be approved and a link will be given to your site.
  • Video marketing: You upload a video to sites like Youtube. You then provide a link back to your website from within the description.
  • Document sharing sites/PDF distribution: You create a PDF document and submit it to the site. In turn they provide a link back to your site.
  • Software distribution sites: You upload a piece of software to their website. In turn you get a link back.
  • Social bookmarking: You submit your link and a snippet about it. The link either is automatically approved or manually approved at a later date.
  • Manual blog commenting: You provide an insightful, value adding comment on a blog; the owner approves your comment, which links back to your site.
  • Forum signature-links: You contribute value to a forum and engage in the community. In turn you get a signature link pointing back at your website.
  • Forum profile links: Same as above but the link appears in your profile.
  • Web 2.0 Links: You create a blog/post on web 2.0 sites like or and then link back to your website from this domain.
  • Wiki Links: Submit articles to wiki sites with a link back to your site.
  • Design Portals: There are many online design portals that will list your site if it looks great.
40 Responses to “The Ultimate Guide To Link Building”
  1. Suresh

    That’s indeed a length post there Andy (and nice theme too). Finally, I guess one can expect good returns for their content, with Google getting better at weeding out crappy stuff. It does make sense to write lengthier (and very useful) posts, as most of the time, the backlinking to such posts takes cares of itself (users will do it for you) and it provides good ROI over the long term.

    • Andy

      Thanks man :)

  2. Iain

    Andy, thanks very much. This is an extraordinary posting and I hope it brings you a great deal of traffic as it deserves to. People are always shouting about “adding value” and this article does it in spades.

    I almost feel like pointing some of my clients towards it to say “see, you won’t get rankings in 2 weeks and all those techniques you’ve heard about won’t last forever.”

    Often I train up employees on how to build links and I hope you don’t mind if I point them to this page to make my life easier.


    • Andy

      Hei Lain,

      Thank you so much. I mean, i have to practice what i preach right?

      And yeah, feel free to send a few clients this way. Educated clients are much easier to deal with :)

  3. Mike Buyco

    A very long good read. I didn’t see GSA SER for 2nd tier links in the post. Would you recommend them for 2nd tier links?

    • Andy

      I have never used GSA search engine ranker personally, so i cannot comment on that specifically. From the research i’ve done though, it does appear to be a good tool.

      I already have a wide selection of tier 2 links in the form of mass social bookmarks, mass wikis, mass comments and mass forum profiles. Adding extra ones for me might not increase my results much.

      The big upside of GSA SER is quite simply it can get links from multiple platforms with one tool.

  4. David Turner

    Very Informative! I’ll be bookmarking this page! I’m getting into local SEO and this will definitely help. Thanks Andy,


    • Andy

      Hey David, thank you so much for your positive feedback. Means so much. I’m super glad i could be of some help :-)

  5. Jake L

    Found this from a link on TP and just wanted to say that it’s a terrific read. Thanks for the insight!

    • Andy

      Your welcome Jake, thanks for taking the time to read it. Anyone who reads through 12k words is definitely serious about link building, so i wish you all the luck :-)

  6. Martin Evans

    Just building my own site up again and this will be a great source of information to refer users to when I have built their sites and taught them the basics of SEO – many thanks again!

    • Andy

      Your welcome Martin, thanks for taking the time to read it :-)

  7. Ron

    I am not an SEO newbie, but with all of the recent changes to the Google algorithms in the last 12 months it has basically been like starting all over for me. This article is a great reference piece for seeing the big picture of the new SEO paradigm. Thanks for taking the time to write this lengthy article and making it available for all of us to read and ponder. Great work!

    • Andy

      Definitely agree with you.

      Before it was just about mass links really from as many unique domains. Now the linking paradigm has changed slightly.

      That compared to a re-weighting of ranking factors and a few spam algos like Penguin/panda has completely changed the skill set SEO’s need.

      Just remember, big changes mean big opportunities :-)

      All the best.

  8. Irish

    This is it! The Ultimate Guide to Backlinks.

    Thank you.

    • Andy

      Thanks man, your most welcome :-)

  9. Mike

    Andy, great article! Quick question : Do you recommend 301 an aged high PR, high PA/DA domain (from Godaddy Auction) to the new money site?

    • Andy

      No, i tried this twice with PR 4 sites. In theory it works fine, but within a week the PR of the original domain was set to 0. So i assume that the value of such was set to 0 also.

      It may have been just me being unlucky, but i took that as a signal that it might not work out very well. And at $100+ a pop for a good one, i don’t like flushing money down the drain.

      If your worried about the price, you could do similar to what i was doing and, get a generic sounding domain for $100. Re-purpose it, add links to your site. Then sell a few blog posts on it to other people.

      When i first started out thats what i did, thats the easiest way to build a network “cost free”.

  10. Jayden

    Awesome content as always Andy.

    3 Questions:

    1. If you could choose between Scrapebox or GSA SER, which would it be?

    2. Secondly, how many tier 1 web 2.0’s do you build if you were ranking a local website where competition is easy/medium?

    3. How you find decent domains for less than $100 is beyond me on Godaddy :) – im looking for good DA/PA (35+) with trust factor on the backlinks of over 20, average PR3 I buy with these factors are £100+. What is your secret?

    • Andy

      Thanks for taking the time to read it all Jayden. Anyone who reads all 11k words is a good friend of mine :)

      As for your questions:

      1) That is tough, quite simply because i haven’t used GSA SER a great deal. That being said, Scrapebox is going down hill. Its questionable if mass auto approve links from these properties provide any value. The same goes for any really low quality tier 2 links. I think in a couple of years, these links will more or less provide no value. Right now i use a combination of Xrumer, Scrapebox, mass wikis and mass social bookmarks. Basically though, if i can point and click a bunch of links from different properties at my website, and it doesn’t cost much money, i am happy to do that even it it provides not that much value as a tier2.

      2. Difficult to answer because i don’t do local SEO. I just rank my own sites. That being said, it also depends what kind of strategy you want to go for. Say for example, my main strategy is..

      Money site <– EMD/Manual web 2.0 <— mass web 2.0/articles/blog networks <— mass auto links (Scrapebox/XR/Wikis/Bookmarks etc). I normally rank the EMD/Manually made web 2.0 with a couple hundred web 2.0 links. But on top of this, i am also throwing articles, blog network links and a bunch of other links to them. So it’s kind of a “brute force” SEO strategy and is semi high risk to say the least. For super high competition, you need like 100+ of these EMD’s/manual web 2.0 sites that are ranking, + your own personal blog network +relevant link buys. If you want to go even higher risk, you can point homepage and blog network links at your money sites. That will show the greatest upwards movement, but obviously this has a great deal of risk attached to it. 3. Are you using PR Powershot? It takes some time to find some good domains. Quick tip though, just “watch” them when you find them. Don’t place a bid to the last minute, because i’ve found people go manually check all the auctions with one or more bid on them.

      • Jayden

        Yes I am using PR Powershot.

        These are the factors I’m looking for:

        * Backlink TF = 20+
        * DA/PA = 35+
        * PR = 3+
        * Age = Atleast 1+
        * Low rate of lost backlinks
        * Diverse anchor text

        I also do not bid until the last minute, but literally all the good ones that have the above factors are easily £100+ just for a PR3.

        • Andy

          I can find them for quite a bit cheap than that, i may have to make a guide or step by step method of how i go through them.

          Last month i won over 10 PR 3’s with links at minimum or virtually bid prices. And a couple of decent PR 4’s for under $60. Most good PR 4’s end up being above $100. But you occasionally you get one that’s not found.

          As with any technique, it becomes more saturated the more people know about it.

          For me though, the keywords i go after provide a lot of money. Say i spend $3k buying links, i can easily rank for a term that brings me in $500-$1000 a month in revenue (When you are getting $100+ cpas its really not that hard).

          So for me its less of an issue, my ROI is still fairly decent. I understand that doesn’t answer your question, but that’s how i see things from my perspective, look for gems + streamline the rest of your process so you can get the most value from it.

          • Jayden

            I think an article on how you grab PR domains for low prices would be beneficial to all.

            Just want to check something, the following tiers will help to rank $ sites effectively? I find it a bit difficult to understand your exact process. Just a lot of info to take in.

            Money site < PR 3+ Relevant Blogs
            Tier 1 – Several Relevant Web 2.0's/Videos
            Tier 2 – Social Bomber/Wiki Bomber/RSS feed submissions/
            Tier 3 – GSA (backlinks to all tier 2 links created which are normally 1000's)

      • Phillip

        What do you “scale” with unique article wizard?

    • Andy

      As for my overall approach:

      I would say you are pretty close with the tiered link building example.

      The crux of my business/the sites that make me good money are:

      1) Large authority sites.
      2) EMD’s/web 2.0 sites that rank.

      At my large authority sites i mostly point:

      1) Paid links.
      2) Guest posts (If possible to get).
      3) Own private blog network links.
      4) Private web 2.0 blog network.
      5) SE Nuke type links for pillowing.
      6) My EMD’s and web 2.0 sites that rank.

      At my second type of site, which is EMD’s/web 2.0 sites designed to rank, i implement a much more aggressive strategy that is:

      1) Blog network links like UAW, article ranks, ALN.
      2) High PR homepage blog networks.
      3) Mass SEnuke type links. Web 2.0’s, articles etc.
      4) I then make a lower tier and point mass automatically built links at my SEnuke type links/web 2.0 links.

      Hope that clears things up a bit.

      As a couple of emails, comments and PM’s have suggested. I will be looking to create some diagrams explaining all of this.

      Also be aware that i operate in iGaming, which is a very grey hat dominated area, where risks are rewards are higher. With your main money sites you can take less risk than me, or more if you want more dramatic faster results. Just the risk of penalty increases the more you push the boundaries with any type of site.

      That is the main reason for creating two types of site. 1) Long term big authority sites and 2) Short term, rank and bank type sites.

      • Jayden

        Perfect explanation, thanks dude.

  11. stuart

    Loving this post Andy and Ive read through it twice, I must be sad! As a regular reader and commenter I know you provide top quality. As a suggestion it would be great if you could add some graphics/flowcharts or an infographic maybe to explain some of the more advanced stuff you are discussing here.

    • Andy

      Hey Stuart,

      I am definitely going to keep this guide updated, and as strategies come in and out of vogue, update my suggestions.

      So there will definitely be revisions to this post over time (May be worth bookmarking). I’ll definitely consider getting some flow charts or diagrams made up to explain the more complex parts of the strategy as you said.

      Thanks for the suggestions, really appreciate it, and thanks for reading it all :-)

  12. stuart

    Glad to hear it. Its an epic post, Ive already Evernoted it across all my devices.

  13. Aaron

    Great post! Andy, do you have an email or a method of contact? Thanks!

  14. Mike

    Now that was an epic post! I intend to read it several more times. Good to get confirmation that I’m on track. It’s good to learn from someone who tests and practises what you preach… You obviously know your stuff inside out.
    Thank you, Andy!

  15. Pete

    I am curious what you used to create the “like on facebook to continue reading” feature on this page.

    Are you willing to share that info?

    • Andy

      Hey Pete, it’s called a content locker. I got mine from Code Canyon. Cost around $20 i think.

  16. Josh

    Great article, really helpful!

    I have one question about PR blog networks, how many links can you put on each homepage? Obviously you don’t want to many, but what point is to many for you?

    Also is there any benefit from linking more than once from each homepage to a money site? I’ve seen some networks people link 20+ times from one website to a money site which I can’t see much value in. Do you have any thoughts on that?

    Really appreciate all the info you provide, thanks


  17. Matt

    Love this article, this is like my 6th time reading it. Found you from Becker linking from Source-Wave. What automated tools are you still using today for tiered link building?

  18. John

    You did a great job on this article man. I think the pdf idea is generally always a good option. Give something of value for free and they will usually return the favor. Anyways, good job once again and take care.

  19. Maitrik

    This is one of the most useful link building post I have ever read! Thank you so much for sharing all this.

  20. Shark4life

    Hi there =D

    Overall AWESOME Article!

    helped me a lot.

    Just wondering, do you think it is still worth it to spend a lot of effort in web 2.0 networks, it seems google doesnt like them that much anymore, does it`?

    • Andy

      I have less problems with web 2.0s not counting, i have more problem with them getting deleted after i build them up with blog posts using services like Article Ranks.

      Personally i just think its one part of a balanced strategy, its smart never to rely on one kind of thing too much at all. As for its effectiveness, i think it has got less effective lately, but so have a lot of other link building methods in general.

  21. Mason

    Hey Andy! This post, and your site overall, are amazing! You provide such awesome, informative posts.

    I was wondering whether you still use rankwyz for your PR blog network, and if you still use their service for your Web 2.0 sites? I was thinking about buying their done for you package to help rank local lead gen sites for friends and family.

    Would you recommend going with their done for you package before building out a private blog network? The blog network is my ultimate goal right now, but I know it will take time and a good amount of cash. I would like to get these rankings sooner rather than after building out my private network. Your input would be greatly appreciated and valuable for me!

    Thanks again for this awesome post!

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